Saturday, August 19, 2017

Technical SEO is More Than Just ‘Make-Up’

With all these technical evidences we can easily say that technical SEO is far more than sheer make-up and without it, no website will achieve high rank in leading search engines for sure. So, keep learning about modern SEO!

Technical SEO is the science of search. It is bringing together what you be acquainted with and testing it. Google won’t always inform you the truth about what works best, and may not inevitably know them. You have to pore through technical specifications, stack exchange and webmaster central as well as conducting your own experiments and testing what you know. More sensibly it is not just about going through the same tired checklist of robots.txt, 301 redirects and pipes vs. hyphens, but on the subject of working with all other fundamentals of a broader SEO tactic and with the client’s development, marketing, senior management and web teams to present the best possible version of their site to the globe.

Without technical SEO, no website will rank well in Google. We can say that the entire process should be always making content optimization and off-page activities as integral part to ensure high SERP ranking.
   
The World devoid of Technical SEO

The main purpose of this piece of writing is to assert that technical SEO can quiche your website up for leading search engines like Google, Yahoo and Bing but it can’t bring money. It is this assertion that forces us to discuss about some of the aspects of technical SEO in details.

Substandard Migration

It has been observed that many clients go for migration but don’t shell out information or opt for full service. What they generally say to experts that they have their development team who are taking care of the entire migration process. Hence, we can expect is a failed migration.

Things which go wrong while migration:
  •     No proper 301 mapping
  •     .htaccess rules are not written competently
  •     Staging environment gets indexed
  •     Dissimilar versions of Apache/PHP/jQuery between environments

Faceted Navigation or Search

This is one of the most common technical SEO problem faced by those who work in ecommerce projects. Do you know how to deal with such issues?
  •     Create duplicate content
  •     Use canonical or no index in robots.txt
  •     Check which navigation can be indexed and which are not
  •     Think about adding or deleting facets
  •     Think about re-writing URLs and count the number of URLs to be re-written
  •     Check the number of products to be displayed per page of a website

Hreflang Implementation

Hreflang is not the simplest thing to accomplish and is time and again done imperfectly. People forget to self-reference, use the erroneous codes, use incomplete codes, miss just one area from their list, don’t include all versions of the page or simply fail to remember to recurrently review their implementation.

Any one of those blunders can break the whole implementation and leave you with duplicate content and speedily falling rankings.

Optimizing Web Page Load

This is conceivably one of the most sweeping technical issues a SEO professional can deal with. It is also one of the most commonly unnoticed and poorly addressed; due in part to the wide choice of skills required to completely address it, but also due to the outlay of a lot of the solutions.

Page load speed can be affected from simple things like large image sizes, too many HTTP requests and multiple DNS lookups all the way to poorly configured servers, inefficient or badly curate code.


About the Author


Pamela Scout is a digital marketing expert writing ariticles and Blogs for Zoom Web Media since 6 years.

Saturday, August 12, 2017

Why Navigation and Search are Very Important

What is the need of the time is the most important factor that you must figure out as a website developer. Navigation and Search is one of the demanding need of the website. Let's figure out the importance of each.

A recent survey says that the average time a person spends on a website for the first time is atrociously low-which not more than 20 seconds. So these 20 seconds build the first impression for your website based on various aspects. The most influential of them would be “Navigation”.

Navigation is the ease with which a person can traverse the whole width and the contents of your website, which includes all the important inner pages. The right links should be comfortably identified by the readers and can seek reader’s attention. Here comes the importance of the reader’s first choice or the first link which the reader clicks.

If the reader’s first choice is not down the right path, then rest of the information in the website looks quite absurd to the reader. The first choice or the link should be highlighted, deciding the target user’s point of view. Repeated traffic on sites has lot to do with how effortlessly the target users can find what they wanted. So, a good navigation can speed up the viewers search, it helps to breakdown the website into logical and understandable parts. It should be simple and structural, so the viewers can stay on the site for longer time. Steve Krug had pointed in his book”that a user can be on your website and have no idea how large the site is”. A good navigation means that a user can effortlessly navigate through multiple departments of your page without even knowing the complexity of your site. Conclusively the basic navigation features should be simple and purpose-driven. The classical AIDA (Attention-Interest-Desire-Action) model logics work well in all possible kinds of websites of different genre.

The landing page can have a lot of navigation features like-sections, tags, authors, search, site maps, footers etc. All these make the landing page organized and optimized.

Search is a value added feature within the navigation bracket.  Using the search feature, a visitor can enter his query, click on the search button to narrow down their results. It is one of the quickest ways to find the required result. It works best when you have multiple services or products to offer in your site. The visitor enters your site, searches for the particular service or product, the search engine shows up the matching results, saving ample amount of time.

Navigation and Search are two most influential features which every designer must focus on; if these features are not managed tactfully the bounce rate of your site might go high causing the revisit rate to decrease. However, researchers have concluded that navigation plays a more crucial role than search. Researches have done some extensive task testing with a technical audience on a website. 70 percent started the task by clicking on a link, 30 percent used search. ConclusivelyPsychology Articles, Navigation and search should go hand in hand if you need to build a quality website or we can say your website designing is incomplete without Search and Navigation.