Saturday, August 19, 2017

Technical SEO is More Than Just ‘Make-Up’

With all these technical evidences we can easily say that technical SEO is far more than sheer make-up and without it, no website will achieve high rank in leading search engines for sure. So, keep learning about modern SEO!

Technical SEO is the science of search. It is bringing together what you be acquainted with and testing it. Google won’t always inform you the truth about what works best, and may not inevitably know them. You have to pore through technical specifications, stack exchange and webmaster central as well as conducting your own experiments and testing what you know. More sensibly it is not just about going through the same tired checklist of robots.txt, 301 redirects and pipes vs. hyphens, but on the subject of working with all other fundamentals of a broader SEO tactic and with the client’s development, marketing, senior management and web teams to present the best possible version of their site to the globe.

Without technical SEO, no website will rank well in Google. We can say that the entire process should be always making content optimization and off-page activities as integral part to ensure high SERP ranking.
The World devoid of Technical SEO

The main purpose of this piece of writing is to assert that technical SEO can quiche your website up for leading search engines like Google, Yahoo and Bing but it can’t bring money. It is this assertion that forces us to discuss about some of the aspects of technical SEO in details.

Substandard Migration

It has been observed that many clients go for migration but don’t shell out information or opt for full service. What they generally say to experts that they have their development team who are taking care of the entire migration process. Hence, we can expect is a failed migration.

Things which go wrong while migration:
  •     No proper 301 mapping
  •     .htaccess rules are not written competently
  •     Staging environment gets indexed
  •     Dissimilar versions of Apache/PHP/jQuery between environments

Faceted Navigation or Search

This is one of the most common technical SEO problem faced by those who work in ecommerce projects. Do you know how to deal with such issues?
  •     Create duplicate content
  •     Use canonical or no index in robots.txt
  •     Check which navigation can be indexed and which are not
  •     Think about adding or deleting facets
  •     Think about re-writing URLs and count the number of URLs to be re-written
  •     Check the number of products to be displayed per page of a website

Hreflang Implementation

Hreflang is not the simplest thing to accomplish and is time and again done imperfectly. People forget to self-reference, use the erroneous codes, use incomplete codes, miss just one area from their list, don’t include all versions of the page or simply fail to remember to recurrently review their implementation.

Any one of those blunders can break the whole implementation and leave you with duplicate content and speedily falling rankings.

Optimizing Web Page Load

This is conceivably one of the most sweeping technical issues a SEO professional can deal with. It is also one of the most commonly unnoticed and poorly addressed; due in part to the wide choice of skills required to completely address it, but also due to the outlay of a lot of the solutions.

Page load speed can be affected from simple things like large image sizes, too many HTTP requests and multiple DNS lookups all the way to poorly configured servers, inefficient or badly curate code.

About the Author

Pamela Scout is a digital marketing expert writing ariticles and Blogs for Zoom Web Media since 6 years.

Saturday, August 12, 2017

Why Navigation and Search are Very Important

What is the need of the time is the most important factor that you must figure out as a website developer. Navigation and Search is one of the demanding need of the website. Let's figure out the importance of each.

A recent survey says that the average time a person spends on a website for the first time is atrociously low-which not more than 20 seconds. So these 20 seconds build the first impression for your website based on various aspects. The most influential of them would be “Navigation”.

Navigation is the ease with which a person can traverse the whole width and the contents of your website, which includes all the important inner pages. The right links should be comfortably identified by the readers and can seek reader’s attention. Here comes the importance of the reader’s first choice or the first link which the reader clicks.

If the reader’s first choice is not down the right path, then rest of the information in the website looks quite absurd to the reader. The first choice or the link should be highlighted, deciding the target user’s point of view. Repeated traffic on sites has lot to do with how effortlessly the target users can find what they wanted. So, a good navigation can speed up the viewers search, it helps to breakdown the website into logical and understandable parts. It should be simple and structural, so the viewers can stay on the site for longer time. Steve Krug had pointed in his book”that a user can be on your website and have no idea how large the site is”. A good navigation means that a user can effortlessly navigate through multiple departments of your page without even knowing the complexity of your site. Conclusively the basic navigation features should be simple and purpose-driven. The classical AIDA (Attention-Interest-Desire-Action) model logics work well in all possible kinds of websites of different genre.

The landing page can have a lot of navigation features like-sections, tags, authors, search, site maps, footers etc. All these make the landing page organized and optimized.

Search is a value added feature within the navigation bracket.  Using the search feature, a visitor can enter his query, click on the search button to narrow down their results. It is one of the quickest ways to find the required result. It works best when you have multiple services or products to offer in your site. The visitor enters your site, searches for the particular service or product, the search engine shows up the matching results, saving ample amount of time.

Navigation and Search are two most influential features which every designer must focus on; if these features are not managed tactfully the bounce rate of your site might go high causing the revisit rate to decrease. However, researchers have concluded that navigation plays a more crucial role than search. Researches have done some extensive task testing with a technical audience on a website. 70 percent started the task by clicking on a link, 30 percent used search. ConclusivelyPsychology Articles, Navigation and search should go hand in hand if you need to build a quality website or we can say your website designing is incomplete without Search and Navigation.

Saturday, August 20, 2016

Simple Ways To Get Quality Backlinks That Actually Boost Your Traffic

Undoubtedly, the heart of a successful SEO campaign is creating quality backlinks to your website. Backlinks are nothing, just an incoming hyperlink from one web page to another, which helps to boost the traffic of a website. It simply means the number of websites that links to your site and it is very important in SEO.

It's because this is the only thing that helps your site to rank higher on Google or other search engines. You cannot deny the fact that getting quality backlinks is not a simple task, so, the major question is that how to get them? Don't worry, here are some simple and smartest ways to earn them for the success of your SEO campaigns, so, take a look below and use them well.

Article Submission: One of the easiest ways to get quality backlinks to your website is by submitting articles on high PR sites. It not only helps to boost traffic or get a link to your site but also helps to target a wider audience. So, find some high PR article submission sites and post your articles to them.

Press Release: Another simple way to get quality backlinks is by submitting a press release. It will help you to increase the credibility of your website, which in result helps to attract more and more customer to your website. If you did it properly, then it will definitely give you the best results. For this, you just need to find the best sites for the submission of your press release, so, that you will gain the profit.

Guest Blogging: It is one of the smartest ways to get quality backlinks to your site. For this, you just need to post your blog to any other blogger site with their permission, which helps to generate more leads for your business and this will help in increasing your knowledge and improving your writing as well.

Link Exchange: It is one of the traditional ways, which is widely used to build quality backlinks to your website. For this, you just need a separate website, so, that you can earn a backlink in return for giving them the same.

Concluding from the above, it is clear that earning a quality backlink is important for the SEO purpose and to gain more traffic to your website. So, you should give proper attention to it and all the above points will help you to complete this task in an easier manner. On the off-chance, you are still confused; feel free to consult your nearest SEO Company, who helps you in all the ways.

About the Author:

Web Click India is a well known Website Designing Company in Delhi provides Ecommerce Website Designing Services in India.

Friday, August 5, 2016

Importance of Article Writing Service for Internet Marketing

Marketing has always been an important aspect of running a business. It helps your product and services reach to the people who need them. Doing marketing one the Internet is a lot trickier than in real life. Internet marketing needs high technological and Internet knowledge so that it can run smoothly.

An important aspect of Internet marketing is article submission. Through this approach, articles are submitted on article directories or article submission websites to improve search engine rankings, increase brand image, enhance product popularity, and also to improve the quality of backlinks a website gets. To do this more effectively, professional Article Writing Service are hired by online businesses to deliver articles that are of top quality and are search engine optimized.

Content is the fuel on which all SEO is done. You cannot create a website without any written content in it. Although some new businesses prefer to write articles for their website and marketing efforts themselves, such practice usually proves futile for those that are not genuinely good at writing.

To counter this, many online marketing professionals use writing services to help their cause. These are of great importance for Internet marketers because these provide fresh and unique content every time which translates into powerful quality articles for the website. With the arrival of Google Panda, SEOs have started giving more importance to quality than quantity. Therefore, instead of producing ten poor quality articles, Internet marketers seem happier to pay for just two that will get the work done.

Another important aspect that makes writing services necessary for online marketing is that these services provide a variety of writing services. Not only you can get top notch articles by these services, but can also get these services write blogs, news, PR news, PR wires, and copy writing, all of which you can use for your website or blog or for any SEO tool that you are running.

Another reason which makes article writing quite important for Internet marketing is that article writing is free of cost. If you are hiring a writing service, all you have to do is pay for that service only and nothing extra to use those articles to advertise and market on the Internet. Unlike other marketing tactics like Google ads etc. article writing is comparatively quite inexpensive.

A great aspect of article writing is that it lets you market your product in a natural, unassertive and quite an easy way. Articles written by high quality Article Writing Service also effective because it lets you communicate you with your clients in a non-hurried manner. It helps you provide your clients with unbiased and updated information. This additional flow of information makes you an authority on subject and helps you attract even more clients.
As already stated above, content is the fuel on which the engine of all search engine optimization techniques run. And for thatScience Articles, you always have to make sure that you hire the best article writing service to provide you with fuel that runs your marketing efforts quite smoothly and without any glitch.

Internet Marketing Explained In 5 Minutes Or Less

Internet marketing has gotten a raw deal! Most people just don't understand it. Internet marketing is a complete mystery to them. Here's a quick overview and explanation of Internet marketing that may help clear up the confusion.

Internet marketing is still a complete mystery to a large majority of Internet users. For many net users, online marketing is seen as some foreign area of the web, populated with silly get-rich-quick schemes and unsavory characters ready to rip off the innocent and uninformed consumer at the click of a mouse.

In fact, Internet marketing could not be further removed from this unfaltering picture. In reality, Internet marketing is populated mainly with hard working professionals promoting and selling high quality brand products by many of the world's Top 500 companies.

Worldwide there are now over a billion Internet users, representing one large global consumer base or marketplace. The total amount of goods sold online has been steadily increasing each year as the Internet gains in both popularity and familiarity. Studies have shown people shop online because of lower prices, a wider selection of products, easier comparison shopping, and many just prefer not having to travel to stores to make a purchase.

Handling all this online e-commerce is a whole sector of companies, hosting providers, web designers, advertising agencies... and so on. All this online commerce has also given rise to a relatively new creature - the professional Internet marketer. Someone who makes a lucrative living helping facilitate, in one form or another, all this online activity.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you're an Internet Marketer and that you work full time on the Internet- you will receive some very skeptical looks and more than one arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing has become a viable alternative for many disgruntled professionals dissatisfied with their working hours or conditions. It has become a viable alternative for many people from all walks of life, from the college student to the bored housewife to the retired doctor... all are enjoying a part time or full time income from the comfort of their homes.

And since the Internet is now practically available to everyone, anywhere in the world - Internet marketing is a level playing field. Anyone can make a full time or part time income from the web if they truly desire it.

There are many forms of Internet marketing. There are many online business models you can follow. There are countless ways to earn a good honest income from the Internet. Which path you take will be largely determined by your own work habits, your background and what marketing style you're most comfortable with.

Here's a quick rundown of the most popular forms of Internet Marketing:

1. The Brick and Mortar Store OnlineMost major companies and retail stores have created online versions of their brick and mortar businesses. Even if consumers don't buy online, many use these sites for gathering product information before buying in the real world. A factor many savvy businesses are exploiting in their overall marketing strategies.

2. Online ServicesMany service industries have moved online, everything from travel to banking to dating! Again, the Internet can be a profitable extension for any service company.

3. Internet Products/Internet GurusInternet marketing has a whole history of pioneers who have forged the methods and techniques of marketing online - opt-in lists, mini-sites, article marketing, pay-per-click advertising, joint ventures... a brief history populated with such names as John Reese, Marlon Sanders, Ralph Wilson, Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around 'How-to' market online, info products, workshops and web seminars - teaching people how to market on the Internet. A marketer creating his own product can prove very productive - as seen by John Reese's 2004 launch of Traffic Secrets, which earned over a million dollars in one day. (Without a penny of paid advertising!)

4. Online Advertising and PromotionPay-Per-Click advertising such as those offered by Google Adwords and other companies presents another viable marketing route. Keywords (the exact words typed into a search engine) fuel a large portion of the web's activity, keyword marketing has become a major driving force behind most of the economic transactions on the web. This is a very lucrative sector for those Internet marketers who know exactly what they're doing.

Then there is the whole section of SEO experts and consultants who command high prices for positioning companies or products in the top positions on the major search engines. Acquiring organic Top 10 search results (SERPs) will greatly determine the profitability of your online product or company.

5. Affiliate MarketingOne of the least understood, yet one of the most profitable forms of Internet marketing is affiliate marketing. An online marketer can join any affiliate program and promote its products or services on the Internet. You market the products, find customers for the company and receive a cut or commission for each sale you make from your marketing efforts. These commissions can run anywhere from 2% to over 50%. One affiliate click can earn you anywhere from a few cents to several hundreds of dollars.

Major third party affiliate programs or companies such as Commission Junction, LinkShare, Amazon, Shareasale... acts as a brokerage or go-between representing thousands of Top Brand companies such as Sony, Apple, Dell... to online affiliate marketers. Marketers can join a program such as Commission Junction or LinkShare and be able to promote and market hundred of top quality products or services online. They can consolidate their affiliate marketing through these third party programs.

Perhaps the most common business model for the majority of online marketers is the last example, or a combination of advertising and affiliate sales. Many work-from-home professionals have adopted this business model. They have created site or sites on the topic that interests them and of which they have or have gained some expert knowledge.

Once these sites become established and gathering a large amount of targeted web traffic each day, making a nice income can only be a matter of putting the Google Adsense code on their pages and placing a few appropriate affiliate links on their sites.

The more traffic these marketers deliver to their sites, the more income they earn. The more unique content they create, the more income they earn. The more web sites they design, the more income they earn.

What many people outside of the web marketing field fail to realize, the Internet is a 24/7/365 business. The Internet is always on and working for you. It is automatically producing income for you 24 hours of the day, while you're sleeping, while you're enjoying a nice meal with friends, or even while you're on vacation.

Internet marketing can provide you with a lifestyle that is totally liberating - you can live and work anywhere in the world. You can be your own boss, set your own hours and work from the comfort of your own home. Plus your whole online Internet business can be automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your workload to suit your own work habits. Internet marketing is scalable, once you have learned how to make your first dollar, it is only a simple matter of repeating and scaling up what you did to earn that dollar. Computers and the Internet makes it just as easy to handle a thousand sales as it is to handle one sale.

As Internet marketing becomes better known, it will gradually earn more and more respect. It will become a well recognized profession that many will aspire to and follow as a life long career. Mainly because Internet marketing will give you the freedom rarely seen in any other profession.

It offers you mobility, a high standard of living, and a working environment that can't be beat. It gives you the freedom to follow your own interests and hobbies; all the while turning those interests into viable revenue streams that supports the lifestyle of your own choosing. When it is all said and doneFree Reprint Articles, earning a living just doesn't get any better than this.

About The Author
The author is a former teacher who now works full-time online operating numerous websites, including two sites on Internet marketing. For the latest web marketing tools try:http://www.marketingtoolguide.comFor Free Trade Publications try: http://bizwaremagic.tradepub.comThis article may be freely distributed if this resource box stays attached.

Stay On Top With Internet Marketing

Internet Marketing has revolutionized the way companies do business. With more web pages than people, skilled internet marketing professionals are in demand. Internet marketing has moved on from CPM banner advertisements to sophisticated Pay-Per-Click services.

Internet Marketing has many different descriptions in the market today. We like to describe Internet Marketing as "Any use of the Internet that brings or attempts to bring increased traffic to your web site or your e-mail address". Internet marketing has fundamentally changed within the last couple of years, as the result of the startling maturation of search engine technology. Only a short time ago the only effective way to guarantee visibility on the web was to throw money at the problem - to outbid one's competitors for the public's attention.

Internet marketing has been the fastest growing segment in the current market today. Since the dot com crash in 2002 this market has been steadily growing by 20% per year, where no other marketing segment has done this. Internet marketing has become important for enterprises; businesses who knows the amounts of traffic it brings. Internet marketing your enterprise or small business can improve the search engine placement of a web site, getting it a higher ranking and perhaps generating more internet traffic to the site. Internet marketing has several strategies which you have to do in order for you to be successful in this kind of business. Internet marketing may seem to look simple but there are many ways by which you can become successful in internet marketing.

Blog marketing is a widely used Internet marketing technique. Blogging is here to stay and WordPress is the way to do it. In the world of internet marketing, if you're not blogging, you're apt to be left behind.

Pay-Per-Click is a game of skill, patience, and testing. You'll be able to get quality laser-targeted traffic to your site knowing these skills... And you won't have to pay through the roof to learn them! Pay-per-click internet marketing is the #1 method of website advertising. Proven by the success of Google AdWords and similar search engine PPC programs, this method of internet marketing is definitely tested and true.

Internet Marketing has become a mainstay for all truly innovative business people. For the most part if you are in business without a web presence, you are considered to be behind the times. Internet marketing has proven to be the most effective choice for many companies compared to traditional marketing channels. Internet marketing has had a growing impact on the electoral process . In 2008 candidates for President heavily utilized Internet marketing strategies to reach constituents.

Internet marketing techniques are numerous and the level of difficulty can be quite high if you have no prior background. There will be a learning curve when you first begin. Internet marketing techniques are very different from offline marketing techniques. It is not necessary that if you are an expert salesmanHealth Fitness Articles, then your success in online marketing is obvious.

Sunday, July 31, 2016

Discover The Dos and Dont's To Marketing On The Internet

Marketing on the Internet is a skill that doesn't happen over night. It can take years to obtain internet marketing skills. Having the knowledge about what to do and what not to do can increase your chances of having internet marketing success.

Marketing on the Internet is a skill that does not happen over night. It can take years to learn what to do and what not to do in internet marketing. Many places found on the internet, only provide the success stories of the product. Sites never tell you the trial and errors it took them to learn what did and did not work.

Did you know in pay per click marketing alone only a small percent of the people who use it, actually make money. The other large, failing population, is how the search engines generate a lot of their profits.

What does the small profit group have over the large, failing group? Knowledge about what to do and what not to do. Hopefully after reading this, you will be able to join the small, successful group and kick the large group to the curb.

Do research on what you are trying to market on the internet. Do not assume you know what people are searching for and use that as your baseline. Do broaden your techniques. Don't stick with one thing like pay per click marketing, open up your doors to articles, blogging, press releases, videos, etc. Do make sure the product is worth the cost. Don't assume that because something supposedly sales for $100 it is actually worth that much because the value of something to you isn't the same value for somebody else.

Do make sure the return on investment is worth the cost. Don't assume if you can sell 2 items that you will come out ahead because they are worth $ amount of money. If it takes you 20 hours of work to make one $20 sell means you are wasting your time even trying to promote the item.

Lastly, do watch your spending costs. Don't spend more than you can make up the cost on. If your paying $5 a click and you rack up a 100 clicks and don't sell a single product that night. Now your in the whole $500 because you wouldn't limit your campaign budget to only $20 a day to see if the product would convert.

Most importantly, do follow your gut. If something seems too good to be true or feels like it's not going to work then stop whatever you're trying to do and start over with something new.

There is a right way and a wrong way to market a business online. To be taken by the handFree Articles, and shown step by step how to market your business online the right way please visit How To Market Your Business Online.